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Zolle. Fresh Roman Food from Farm to Doorstep.

March 1, 2012

Yesterday I witnessed the future.  Smart, creative, green food distribution, fresh local produce delivered on souped up cargo bikes to subscribers around the city.   The company is called Zolle and I’ve run into them before here and there, promoting the idea at the Campagna Amica market for example.  This time I watched as they unloaded crates from their van onto bikes for the “final kilometre.”   According to their website, the food arrives at your door within 24 hours of being harvested, which is a pretty incredible freshness record. 90% from the Lazio region, the food is local and seasonal and selected by the people who know it best. My favorite feature:  Zolle highlights the producers on their website so you know whose tomatoes and whose artichokes you’re eating.   Any readers subscribe to this?

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